03/24/2026
Rascal + Friends Partners with Blake Lively and Ryan Reynolds for Charity

By Katie Wilkinson | Contributor

In light of the escalating effects of the coronavirus pandemic, Rascal + Friends, a beloved new baby brand in Texas, is making a significant impact by donating diapers to communities in Dallas and Houston. This initiative resulted from a discussion between Rascal + Friends’ CEO and renowned actors Blake Lively and Ryan Reynolds. The New Zealand-based baby brand has supplied over 130,000 diapers, benefiting Hope Supply Co. in Dallas and the Houston Diaper Bank.

“This has been an incredibly challenging period for families in need, making it essential for us to assist our friends in Texas, who have embraced us so warmly,” stated Nick Mowbray, CEO of Rascal + Friends. “Blake and Ryan reached out about making donations to various charities and hospitals nationwide, and our Texas team recommended these diaper banks that do remarkable work in their areas.”

The contributions to the Dallas and Houston diaper banks mark the most substantial donation Rascal + Friends has made in the United States to support families in need.

“As demand for essential items surges during the pandemic, Hope Supply Co. – North Texas’s largest diaper bank – is facing nearly a 300% increase in requests for diapers,” explained Barbara Johnson, CEO of Hope Supply Co. “We couldn’t meet this demand without generous donations like the one from Rascal + Friends. We are truly thankful for their support during such a challenging time.”

Launched in the United States in April 2020, Rascal + Friends has introduced its affordable yet high-quality baby products to families in Texas and across the nation. Just weeks after its launch in international markets, Rascal + Friends has quickly outpaced its competitors, establishing a new benchmark in baby essentials.

“Though we’ve only been available in Walmart stores across Texas for a short time, we already feel a connection to this fantastic state, and we are eager to continue supporting these communities moving forward,” Mowbray added.

Rascal + Friends focused on creating an economical diaper that maintains high standards for quality and performance after testing numerous designs and innovative features. Their diapers boast a 3D core for enhanced absorbency, specially designed grip tabs, a unique deep pocket design, a high back waistband, a breathable back sheet, and a double leak guard.

Moreover, the company has introduced Sensitive Wipes, crafted from natural ingredients, including moisturizing aloe, calming chamomile, and anti-inflammatory pomegranate extract.

With its origins in New Zealand, Rascal + Friends prioritizes environmental consciousness and aims to avoid harmful substances. They hold certifications from esteemed organizations like Dermatest, OEKO-TEX, and PETA, reflecting their commitment to a “no nasties” philosophy in baby products, which resonates with parents worldwide.

Rascal + Friends emphasizes community engagement, which is where the “Friends” aspect of their name comes from. The team is dedicated to providing affordable premium baby products to families around the globe and takes great joy in seeing delighted little ones wearing their diapers and receiving positive feedback from parents through social media.

For more information, visit www.RascalandFriends.US.

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