David Stanley is Empowering the Sandwich Generation
by Tricia White | Managing Editor
This article features an interview with David Stanley, the Founder of Custom Caregivers.
GLF: What inspired you to establish Custom Caregivers?
David: I lost my father in 1989 at the age of 65. He suffered from significant heart disease and dreaded being reliant on others for his care. He had meticulously prepared his advanced directives. One night, he went into cardiac arrest, and unfortunately, the lack of oxygen led to a stroke. It was a tragic moment, as we faced the reality of either holding onto our father or respecting his steadfast wishes. Ultimately, deciding to withdraw life-sustaining measures was incredibly painful yet necessary, as we were honoring a proud man’s desires.
In 2011, I found an opportunity to assist elders and their families as they navigated similar experiences. Caring for our loved ones involves truly understanding their wishes and doing our utmost to fulfill them. Despite my experience running various businesses, this role has been the most fulfilling work I’ve ever engaged in.
GLF: What sets your services apart from others in the field?
David: At Custom Caregivers, we understand that individuals rarely prepare for care until they are confronted with a crisis or significant life event. When care is required, it is often urgent; clients need assistance immediately. We pride ourselves on being highly responsive to the immediate and ongoing demands of those we assist. Moreover, we have a perfect attendance policy—we are always there when our clients need us.
GLF: Can you tell us about your staff, including their training and the compassion they bring to their roles?
David: Our caregivers are driven by a true passion for prioritizing the needs of the elderly above all else. The foremost requirement for our team is to possess a genuinely caring and loving heart. Additionally, they must be equipped with the necessary skills, training, and experience to effectively support our clients.
GLF: How do you assist families who are balancing the responsibilities of caring for aging parents while raising children, who often find themselves in the sandwich generation?
David: Every situation is unique, but our main focus is to encourage older adults to accept the help they need. We continually evaluate each family’s circumstances and help transition more caregiving responsibilities from family members to our professional caregivers.
GLF: What advice do you have for sandwich generation parents who are experiencing stress and feelings of guilt while dealing with aging parents who may be difficult?
David: It’s natural to take criticism from our parents to heart, especially from those who have invested so much into our lives. The reality is that we can only do our best. We are not superheroes; we have finite resources and time, but our love for our parents is limitless.
If you have questions or insights about navigating the challenges that come with aging parents or being part of the Sandwich Generation, we’d love to hear from you. Email Tricia@Rodrigosaffiliates.com.
